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RPR Offers RLI REALTOR® Members Valuable Resources

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I had the pleasure of attending my first National Land Conference (NLC) in New Mexico in March 2019. I found RLI members to be engaged, knowledgeable, professional and truly focused on networking. Attendees seemed dedicated to learning from one another and determined to enhance their business and the industry as a whole. Those in my session were especially interested in seeing what RPR land data is available to them as REALTORS®.

The opportunity to represent REALTORS® Property Resource (RPR) at NLC19 was very gratifying. I personally helped educate RLI members about the value of the RPR platform and the tools it offers as a REALTOR® member benefit of the National Association of REALTORS®. It was also great to hear from members that already have discovered the value of RPR and how they are using RPR in their daily business.

Yet, it’s so valuable to receive input on how we can make RPR even better for members and listen to how we can help you succeed. In addition, at every conference we attend, we speak with members that are very familiar with RPR, but also with both veterans and new members to the industry that are not familiar with RPR. We encourage members to explore and take advantage of the powerful tools that RPR has to offer REALTOR® members nationwide. And, we’re listening ~ we always want to hear how we can enhance RPR to help your business.

About RPR

Established in 2010, REALTORS® Property Resource provides access to a comprehensive property data platform exclusively for REALTOR® members. The data, reports and tools help agents do their job more efficiently, and helps them impress their clients with their industry knowledge and expertise.

When it comes to real estate, REALTORS® need access to accurate and reliable data quickly. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Agents need it all in one place, at the touch of a button.

RPR land data

RPR Tools, Data, and Reports

RPR gives REALTORS® access to the nation’s largest property database. As a practitioner, all this data, and RPR’s tools and reports, offer a distinct edge when it comes to serving real estate business and investment clients.

The ability to reference reliable data that backs up your advice is critical to getting a deal done. At RPR, we work with the top data providers in the real estate space and are constantly researching new ones to ensure REALTORS® have the best data at their fingertips.

For example, in 2018 we partnered with SMR Research to provide tenant records, and a big focus for 2019 will be to expand our listing partners to some of the top national listing platforms. Below you can see a list of all our major data partners. This will hopefully give you a better understanding of how each partner plays an integral part in helping REALTORS® “piece” together their knowledge of the markets they work in.

RPR Data Resources

All of this data is available nationwide. This truly makes RPR one of the top research systems in the country!

  • Public Record Property Data – Black Knight – Over 154 million parcels of property, including residential, commercial and
  • Trade Area Data – ESRI 1 Billion data points highlighting key economic, demographic and spending indicators along with ESRI’s Tapestry
  • Employment Data – 3DL – Updated monthly down to the county level
  • Business Points – ESRI 12,487,119
  • Traffic Counts – Kalibrate Over 2,000,000 plus traffic points
  • Tenant Records – SMR Research – 8,531,568
  • FEMA Flood Maps – PolicyMap – Nationwide coverage

Let’s also review Listing and Sales data resources that RPR aggregates on the RPR platform. Listing data on the RPR platform is licensed with over 600 MLS (Multiple Listing Service), CIE (Commercial Information Exchanges) and other nationwide partners and represents over 700,000 total listings with 652,000 for sale and 118,000 for lease. As a user you can access the MLS/CIE listings that you are a subscriber to in addition to any listings that MLSs or CIEs share with all NAR REALTOR® members to view. If you are a member of one or more local MLSs or CIEs you can access this additional rich segment of data that is integrated within the public property record information.

A unique and powerful tool in RPR is the Trade Area report that can be useful to see community trends, demographic analysis and consumer spending data. ESRI, an RPR partner and leader in GIS software, provides a significant portion of the analysis tools to generate these comprehensive reports that can quickly give the agent and client insight into a market area.

Land transactions can take many directions, whether for Residential or Commercial development, Recreational, Ranch and more. RPR’s partnership with Valuate allows REALTORS® to ensure that a potential land development project makes sense before spending real money. This is done through Valuate’s® back of the envelope or BOTE calculators.

With this tool you can apply your knowledge of general construction costs, building time frames, market rents and much more to see if the stabilized NOI yield on cost makes sense to move forward under. This calculator is currently available for condominium, industrial, apartment and office developments with plans to expand into other property types in the near future.

RPR Mobile

RPR Mobile™ combines the power of your smartphone or tablet, with the data and reporting from RPR®. This allows REALTORS® to easily locate any property around them, create and send company branded reports, and even view local market statistics. If your “office” at the moment is out on a ranch or on a dirt road in your truck, RPR is still there with you!

Use the app and your location to easily search and analyze on-and-off market properties, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods, and market trends.

Get Started With RPR Today!

The desktop version of RPR and RPR Mobile make it easy for agents to “wow” their clients and close more deals.

Looking to get started? Create your RPR account today by visiting www.narrpr.com. And remember, RPR is an exclusive benefit for REALTORS® and there is absolutely NO extra charge to access this vast amount of data.

To help jump-start your RPR learning experience visit our training resource page which offers webinars and on-demand video-learning. You can also visit our blog for a collection of helpful articles and how- to’s by going to: blog.narrpr.com

UPDATE: Good news! RPR’s powerful new data layer will allow REALTORS® to use RPR’s map interface to analyze and search for properties within the 8,700 Opportunity Zones throughout the U.S.

Andrea Goodhart RPR NLC19 SpeakerAbout the author: Andrea Goodhart joined RPR in 2011, as an Industry Relations Director with over 25 years of experience in the real estate services industry. Andrea has had the opportunity to work with real estate agents, brokers, association staff and leadership across the country and loves to be able to introduce the power of the RPR tools to practitioners.

Seven Land Real Estate Social Media Marketing Tips

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As a land agent, social media can be your best friend or your worst enemy. When used correctly, land real estate social media marketing can be a great (and free or low cost!) way to stay connected with people in your industry and drive traffic to your business. However, it can be very easy to lose potential clients or waste hours of your day if you don’t know what you are doing. Below, we’ve listed some tested and true ways to make sure you are in control of your social media, not the other way around.

1. Don’t Spread Yourself Too Thin

Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Tumblr – who has time for all of it? Trying to have a presence on all of those platforms can be overwhelming and take up all your free time. Remember: the companies that are on all of those platforms (Google,McDonald’s, Geico) all have entire departments dedicated to Twitter alone. Your best bet is to pick two or three different platforms and focus on those. “You don’t need to be everywhere, you just need to be in the places online where your time and effort will have the most impact,” says Jessa Friedrich, MBA, RLI’s Marketing Manager. “You need to find your audience on social media. To get started, take a look at where your competitors are and what channels they are spending the most time engaging on to get an idea of where you need to be to have the most impact.”

2. Use Tools like Hootsuite to Make Social Media Less Time Consuming

One of the biggest problems with social media is how much time it eats up. You’ll post something on Facebook in the morning, scroll through some friends’ photos, comment on a funny video of a cat riding a horse, and before you know it it’s time for dinner.

Tools like Socializer and Hootsuite can help. These easy-to-use apps allow you to schedule posts on various social media platforms. You can plan out your posts days or even weeks ahead so that you don’t have to be checking Twitter every single day. Just don’t forget to be social, too!

3. Figure Out What Your Brand Is

To make the most out of your social media presence, you need to have a good sense of the image you want to project to your potential clients. Figuring out what you want your current and potential clients to see can help you determine what to post. Are you trying to:

  • Raise awareness of new products/services?
  • Raise awareness of current products/services?
  • Network with other professionals in your business?
  • Increase traffic to your website?
  • Position yourself as an industry expert and resource to landowners?
  • A combination of all these ?

Having a clear sense of what you want to get out of land real estate social media marketing can help you focus on what sort of content to produce.

4. What Are The Best Times To Post?

Timing is everything when it comes to social media. Even if you craft the perfect post, if there’s no one online to see it, all that hard work will have been for nothing. According to Sprout Social, a social media management group, these are the best times to post on each social media channel:

  • Facebook: 12-3 pm
  • Instagram: 3-4 pm
  • Twitter: 9-10 am
  • LinkedIn: After 4 pm

Posts during these times have gotten the highest amounts of interactions and feedback from users. When you first start on social, try posting on social media during these times to increase your likes and shares. “After a while, it’s also a good idea to do some A/B Testing by posting at different times to see which posts get the most engagement. Then, start scheduling your posts at those optimal times specific to your audience,” Friedrich says.

5. Use Video

Videos are visually appealing and require very little work on the part of the consumer – you just have to press play and enjoy! Nobu Hata, the director of Digital Engagement for the National Association of REALTORS ® says that video is one of the most relevant social platforms available for land agents.

“Whether you’re speaking on camera about tips to buy and develop land, using it to convey the size and scope of a land offering or re-envisioning what that land can be via digital mock-up recorded on video, the options are many,” says Hata. “The one thing about video that makes it stand out against its brethren is that it’s not viewed as a “toy” and a time-suck like Facebook and Twitter can be, plus YouTube’s little red “play” button has universal – and multi-lingual – appeal.”

6. Keep It Professional

You might not want to go to your teenage niece for advice on your professional social media accounts. Posting personal drama or your political opinions doesn’t come off as professional and can turn off your followers. That doesn’t mean you have to be serious all the time. You can post as many funny photos as you want, but remember that once you press ‘send’, that post will be on the internet forever.

7. Follow Like-Minded Professionals

No matter what platforms you choose, there will be other like-minded professionals to follow. Here are some great social media Twitter accounts if you want to get into the land industry social media scene:

Social media can be a double-edge sword. It can be a great way to reach out to new clients and interact with other professionals, but it can also be a huge time drain if not done right. We hope these tips will help you make the most out of your land real estate social media marketing.

About the author: Laura Barker is a Marketing Assistant Intern for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.